Do badges increase user activity? A field experiment on the effects of gamification
作者：
Highlights：
• Effects of gamification on user activity are studied in a sharing economy service.
• Pre-implementation group (N = 1410) was followed for 1 year before the implementation.
• Post-implementation group (N = 1579) was followed for 1 year after the implementation.
• We compared trade listings, transactions, social interaction and total activity.
• The results show significant positive effect on all of the four dependent variables.
摘要
•Effects of gamification on user activity are studied in a sharing economy service.•Pre-implementation group (N = 1410) was followed for 1 year before the implementation.•Post-implementation group (N = 1579) was followed for 1 year after the implementation.•We compared trade listings, transactions, social interaction and total activity.•The results show significant positive effect on all of the four dependent variables.
论文关键词：Gamification,Badges,Achievements,Game design,Persuasive technology,Engagement
论文评审过程：Available online 1 April 2015, Version of Record 22 March 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2015.03.036
