Investigation of Chinese students' O2O shopping through multiple devices
作者:
Highlights:
• Gender and work engagement influenced cross-channel and cross-device shopping.
• Smartphones were not the core device of every participant's ecosystems.
• Four personas were generated for product and service development.
摘要
•Gender and work engagement influenced cross-channel and cross-device shopping.•Smartphones were not the core device of every participant's ecosystems.•Four personas were generated for product and service development.
论文关键词:Online to offline,Multiple devices,Cross device,User needs,Persona
论文评审过程:Received 17 October 2016, Revised 23 March 2017, Accepted 24 April 2017, Available online 25 April 2017, Version of Record 10 May 2017.
论文官网地址:https://doi.org/10.1016/j.chb.2017.04.050