Investigation of Chinese students' O2O shopping through multiple devices

作者:

Highlights:

• Gender and work engagement influenced cross-channel and cross-device shopping.

• Smartphones were not the core device of every participant's ecosystems.

• Four personas were generated for product and service development.

摘要

•Gender and work engagement influenced cross-channel and cross-device shopping.•Smartphones were not the core device of every participant's ecosystems.•Four personas were generated for product and service development.

论文关键词:Online to offline,Multiple devices,Cross device,User needs,Persona

论文评审过程:Received 17 October 2016, Revised 23 March 2017, Accepted 24 April 2017, Available online 25 April 2017, Version of Record 10 May 2017.

论文官网地址:https://doi.org/10.1016/j.chb.2017.04.050