The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival

作者：

Highlights：

• Participation, interaction and pleasure together define OSC consumer behavior.

• Informational incentives and social influence are two crucial preconditions for OSC consumer behavior.

• The roles of informational incentives and social influence collectively facilitating OSC consumer behavior.

摘要

•Participation, interaction and pleasure together define OSC consumer behavior.•Informational incentives and social influence are two crucial preconditions for OSC consumer behavior.•The roles of informational incentives and social influence collectively facilitating OSC consumer behavior.

论文关键词：Singles' day,Online shopping carnival,Herd behavior,Electronic commerce

论文评审过程：Received 16 March 2017, Revised 25 June 2017, Accepted 15 July 2017, Available online 17 July 2017, Version of Record 26 July 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.07.018