Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications

作者：

Highlights：

• Electronic word-of-mouth is an online exchange of customer opinions and experiences.

• The current study addresses eWOM readership from food product purchasing perspective.

• Self-worth reinforcement is significantly effective compared to other involvements.

• eWOM factors for information adoption should be considered in decision-making process.

摘要

•Electronic word-of-mouth is an online exchange of customer opinions and experiences.•The current study addresses eWOM readership from food product purchasing perspective.•Self-worth reinforcement is significantly effective compared to other involvements.•eWOM factors for information adoption should be considered in decision-making process.

论文关键词：Argument quality,eWOM credibility,Information Usefulness,Online opinions,Perceived risk

论文评审过程：Received 27 April 2017, Revised 18 July 2017, Accepted 13 September 2017, Available online 31 October 2017, Version of Record 6 November 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.09.019