Knowledge contribution behavior in online Q&A communities: An empirical investigation

作者：

Highlights：

• Identity-base trust has a positive effect on user knowledge contribution behavior.

• Social feedback and social exposure can promote knowledge contribution behavior.

• Pressure from norms of reciprocity will motivate users to contribute more.

• Self-presentation has a positive effect on user knowledge contribution behavior.

• Self-presentation moderates some of the above relationships.

摘要

•Identity-base trust has a positive effect on user knowledge contribution behavior.•Social feedback and social exposure can promote knowledge contribution behavior.•Pressure from norms of reciprocity will motivate users to contribute more.•Self-presentation has a positive effect on user knowledge contribution behavior.•Self-presentation moderates some of the above relationships.

论文关键词：Social Q&A community,Knowledge contribution,Social capital,Social exchange,Social recognition

论文评审过程：Available online 22 December 2017, Version of Record 22 December 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.12.023