Risk assessment in e-commerce: How sellers' photos, reputation scores, and the stake of a transaction influence buyers' purchase behavior and information processing
作者：
Highlights：
• Higher reputation scores of sellers elicit more purchase from buyers.
• Trustworthy profile photos of sellers elicit more purchases from buyers.
• When a seller's photo and reputation conflict, buyers make more purchases when stake is low.
• Sellers' reputation scores influence buyers' eye-movement patterns on sellers' profiles.
• Results reveal two risk assessment frames—predictive expectation and staking account.
摘要
•Higher reputation scores of sellers elicit more purchase from buyers.•Trustworthy profile photos of sellers elicit more purchases from buyers.•When a seller's photo and reputation conflict, buyers make more purchases when stake is low.•Sellers' reputation scores influence buyers' eye-movement patterns on sellers' profiles.•Results reveal two risk assessment frames—predictive expectation and staking account.
论文关键词：Stake,Trust,Ecommerce,Risk assessment,Eye movement
论文评审过程：Received 9 October 2017, Revised 19 February 2018, Accepted 24 February 2018, Available online 25 February 2018, Version of Record 14 March 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2018.02.038
