Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology

作者：

Highlights：

• The suitability of UTAUT2 on explaining adoption of m-shopping apps is examined.

• Perceived Privacy and Security risks are added to UTAUT2.

• We conduct two studies in India and USA using consumer panels.

• We find that perceived risks are affecting m-shopping app adoption in India.

• Results add to the discussion of adoption stages for developed vs emerging markets.

摘要

•The suitability of UTAUT2 on explaining adoption of m-shopping apps is examined.•Perceived Privacy and Security risks are added to UTAUT2.•We conduct two studies in India and USA using consumer panels.•We find that perceived risks are affecting m-shopping app adoption in India.•Results add to the discussion of adoption stages for developed vs emerging markets.

论文关键词：Mobile shopping apps,UTAUT2,Privacy risk,Security risk,India,USA

论文评审过程：Available online 10 April 2018, Version of Record 24 April 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.04.017