Reducing consumer risk in electronic marketplaces: The signaling role of product and seller information

作者：

Highlights：

• Product information functions as risk reduction signal in electronic marketplaces.

• Seller information functions as risk reduction signal in electronic marketplaces.

• The risk reduction potential of the information types differs across risk types.

• Product information and seller risk directly impact the attitude towards buying.

摘要

•Product information functions as risk reduction signal in electronic marketplaces.•Seller information functions as risk reduction signal in electronic marketplaces.•The risk reduction potential of the information types differs across risk types.•Product information and seller risk directly impact the attitude towards buying.

论文关键词：Electronic marketplace (EM),Risk reduction,Information,Signals,Sellers,Online purchasing

论文评审过程：Received 29 March 2017, Revised 20 April 2018, Accepted 24 April 2018, Available online 24 April 2018, Version of Record 1 May 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.04.047