Value-based information privacy objectives for Internet Commerce

作者：

Highlights：

• Objectives to ensure information privacy of Internet Commerce users are identified.

• Research presents a measurement scale, which is useful for researchers and marketers.

• Scale measures how customer attitudes about privacy influence Internet behavior.

• A sequential mixed-methods approach to measure institutionalization of privacy.

摘要

•Objectives to ensure information privacy of Internet Commerce users are identified.•Research presents a measurement scale, which is useful for researchers and marketers.•Scale measures how customer attitudes about privacy influence Internet behavior.•A sequential mixed-methods approach to measure institutionalization of privacy.

论文关键词：Information privacy,Privacy measurement scale,Individual values,Value-focused thinking,Internet Commerce,Multi-method

论文评审过程：Received 22 May 2017, Accepted 31 May 2018, Available online 1 June 2018, Version of Record 13 June 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.05.043