Users' continued participation behavior in social Q&A communities: A motivation perspective

作者:

Highlights:

• Motivational factors affecting users' continued participation in social Q&A communities are studied.

• Commitment, shared language and shared vision positively affect lurkers' and answerers' continued participation attitude.

• Hypotheses about impacts of network externalities on users' perceived usefulness are partially supported.

• Enjoyment in helping others is found to positively affect answerers' continued participation attitude, but not lurkers.

• Knowledge demand is found to be a significant predictor of lurkers' continued participation attitude, but not answerers.

摘要

•Motivational factors affecting users' continued participation in social Q&A communities are studied.•Commitment, shared language and shared vision positively affect lurkers' and answerers' continued participation attitude.•Hypotheses about impacts of network externalities on users' perceived usefulness are partially supported.•Enjoyment in helping others is found to positively affect answerers' continued participation attitude, but not lurkers.•Knowledge demand is found to be a significant predictor of lurkers' continued participation attitude, but not answerers.

论文关键词:Social Q&A communities,Continued participation behavior,Motivation,User differentiation

论文评审过程:Received 19 June 2018, Revised 21 September 2018, Accepted 30 October 2018, Available online 1 November 2018, Version of Record 9 November 2018.

论文官网地址:https://doi.org/10.1016/j.chb.2018.10.036