Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics

作者：

Highlights：

• Organizations pay most attention to the usefulness of information principle.

• Nonprofits focus more on usefulness of information and conservation of visitors.

• For-profit organizations focus more on the dialogic loop principle.

• Organizations' dialogic communication significantly influences public engagement.

摘要

•Organizations pay most attention to the usefulness of information principle.•Nonprofits focus more on usefulness of information and conservation of visitors.•For-profit organizations focus more on the dialogic loop principle.•Organizations' dialogic communication significantly influences public engagement.

论文关键词：Social media,Dialogic communication,Public engagement,Nonprofit organization,For-profit organization

论文评审过程：Received 3 April 2019, Revised 4 September 2019, Accepted 25 October 2019, Available online 31 October 2019, Version of Record 14 November 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.106183