Bandwagon effects in social television: How audience metrics related to size and opinion affect the enjoyment of digital media

作者:

Highlights:

• Responses of other audience members affect our enjoyment of digital media content.

• New typology of audience metrics for social television—size, comments and identity.

• Negative comments affect perceived crowd opinion and indirectly reduce enjoyment.

• High view counters affect perceived crowd size and indirectly increase enjoyment.

• Audience metrics have an effect on enjoyment regardless of audience location.

摘要

•Responses of other audience members affect our enjoyment of digital media content.•New typology of audience metrics for social television—size, comments and identity.•Negative comments affect perceived crowd opinion and indirectly reduce enjoyment.•High view counters affect perceived crowd size and indirectly increase enjoyment.•Audience metrics have an effect on enjoyment regardless of audience location.

论文关键词:Bandwagon effect,MAIN model,Media enjoyment,Online comments

论文评审过程:Received 13 May 2019, Revised 27 August 2019, Accepted 17 January 2020, Available online 17 January 2020, Version of Record 31 January 2020.

论文官网地址:https://doi.org/10.1016/j.chb.2020.106270