Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin)

作者：

Highlights：

• Mobile short-form videos have the potential to persuade new technology-adoption.

• Mobile videos engage viewers' sense of Immersion, Social Presence and Entertainment.

• First-person camera view elevates viewers' Immersion, Social Presence, Entertainment.

• Humor has mixed effects on the social interaction between users and mobile apps.

摘要

•Mobile short-form videos have the potential to persuade new technology-adoption.•Mobile videos engage viewers' sense of Immersion, Social Presence and Entertainment.•First-person camera view elevates viewers' Immersion, Social Presence, Entertainment.•Humor has mixed effects on the social interaction between users and mobile apps.

论文关键词：Social media,Short-form video,Mobile app,Immersion,Social presence,HCI

论文评审过程：Received 4 November 2019, Revised 21 February 2020, Accepted 4 April 2020, Available online 8 April 2020, Version of Record 25 April 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2020.106373