Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

作者：

Highlights：

• A model of brand value co-creation in social commerce is proposed.

• Interactivity in social commerce positively affects social support.

• Brand value can be created by social support and relationship quality.

摘要

•A model of brand value co-creation in social commerce is proposed.•Interactivity in social commerce positively affects social support.•Brand value can be created by social support and relationship quality.

论文关键词：Social commerce,Brand value co-creation,Interactivity,Social support,Relationship quality

论文评审过程：Received 13 May 2017, Revised 3 September 2017, Accepted 5 November 2017, Available online 8 November 2017, Version of Record 14 December 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2017.11.006