What makes people share political content on social media? The role of emotion, authority and ideology

作者:

Highlights:

• There is a greater reliance on peripheral cues when sharing political content

• Political bias does not affect the reliance on peripheral or central cues

• Emotionality is more important than argument quality in fostering sharing

• Positive political content receives more shares than negative content

• Ideologically extreme users are less likely to share positive content

摘要

•There is a greater reliance on peripheral cues when sharing political content•Political bias does not affect the reliance on peripheral or central cues•Emotionality is more important than argument quality in fostering sharing•Positive political content receives more shares than negative content•Ideologically extreme users are less likely to share positive content

论文关键词:Influencers,US Politics,Sharing,Ideology,Social Network Analysis,Twitter

论文评审过程:Received 28 July 2021, Revised 2 November 2021, Accepted 14 December 2021, Available online 20 December 2021, Version of Record 23 December 2021.

论文官网地址:https://doi.org/10.1016/j.chb.2021.107150