Does humanization or machinization make the IoT persuasive? The effects of source orientation and social presence

作者：

Highlights：

• A smart object exerting its own agency had greater social presence when it used machine cues.

• A smart object allowing user control had greater social presence when it used human cues.

• Social presence that did not prompt AI anxiety increased the persuasiveness of a smart object.

• Social presence that prompted AI anxiety decreased the persuasiveness of a smart object.

摘要

•A smart object exerting its own agency had greater social presence when it used machine cues.•A smart object allowing user control had greater social presence when it used human cues.•Social presence that did not prompt AI anxiety increased the persuasiveness of a smart object.•Social presence that prompted AI anxiety decreased the persuasiveness of a smart object.

论文关键词：Internet of things,Artificial intelligence,Persuasion,User agency,Machine agency,Source cue,Social presence

论文评审过程：Received 5 October 2021, Revised 30 November 2021, Accepted 16 December 2021, Available online 18 December 2021, Version of Record 23 December 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.107152