Primacy effect of emotions in social stories: User engagement behaviors with breast cancer narratives on Facebook
作者：
Highlights：
• Negative sentiments in the initial position of a cancer story enhance user engagement on Facebook.
• Anger in the initial position of a cancer story enhance user engagement on Facebook.
• The positive-positive shift in emotions is most prevalent among breast cancer organizations on Facebook.
• The negative-negative shift in emotions increases user engagement behaviors on Facebook.
• Cancer stories with a positive-positive or positive-negative shift were less engaging than neutral stories.
摘要
•Negative sentiments in the initial position of a cancer story enhance user engagement on Facebook.•Anger in the initial position of a cancer story enhance user engagement on Facebook.•The positive-positive shift in emotions is most prevalent among breast cancer organizations on Facebook.•The negative-negative shift in emotions increases user engagement behaviors on Facebook.•Cancer stories with a positive-positive or positive-negative shift were less engaging than neutral stories.
论文关键词：Cancer,Narratives,Emotions,Emotional shifts,Social media,Facebook
论文评审过程：Received 15 January 2022, Revised 4 July 2022, Accepted 13 July 2022, Available online 18 July 2022, Version of Record 1 August 2022.
论文官网地址：https://doi.org/10.1016/j.chb.2022.107405
