A systematic approach for new service concept generation: Application of agent-based simulation

作者：

Highlights：

• This paper aims at suggesting a new approach to creating the most promising service concept.

• The model applies agent-based simulation to understand the future status of a service system.

• The modeling reflects the future trends of various customer responses and firms’ strategies.

• A case study on a healthcare industry is performed to verify the utility of the proposed approach.

摘要

•This paper aims at suggesting a new approach to creating the most promising service concept.•The model applies agent-based simulation to understand the future status of a service system.•The modeling reflects the future trends of various customer responses and firms’ strategies.•A case study on a healthcare industry is performed to verify the utility of the proposed approach.

论文关键词：Service development,Concept generation,NSD,Agent-based simulation,Healthcare

论文评审过程：Available online 14 October 2013.

论文官网地址：https://doi.org/10.1016/j.eswa.2013.10.012