Exploring the sequential usage patterns of mobile Internet services based on Markov models

作者：

Highlights：

• We model users’ mobile online behavior based on a multi-state Markov model.

• We model users’ mobile online behavior based on a hidden Markov model.

• Typical sequential patterns of mobile online behavior are discovered and analyzed.

• Some managerial implications are provided through behavior pattern analysis.

摘要

•We model users’ mobile online behavior based on a multi-state Markov model.•We model users’ mobile online behavior based on a hidden Markov model.•Typical sequential patterns of mobile online behavior are discovered and analyzed.•Some managerial implications are provided through behavior pattern analysis.

论文关键词：Mobile internet,Behavior pattern,Multi-state model,Hidden Markov model,Clustering

论文评审过程：Received 14 July 2015, Revised 21 February 2016, Accepted 22 February 2016, Available online 28 February 2016, Version of Record 3 March 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.02.002