E-WOM from e-commerce websites and social media: Which will consumers adopt?

作者：

Highlights：

• We discussed how consumers choose eWOM from E-commerce websites and social media.

• EC-eWOM usefulness and credibility negatively influence the adoption of SM-eWOM.

• EC-eWOM adoption negatively impacts SM-eWOM adoption.

• EC-eWOM adoption mediates the relationship between usefulness and SM-eWOM.

• EC-eWOM adoption mediates the relationship between credibility and SM-eWOM.

摘要

•We discussed how consumers choose eWOM from E-commerce websites and social media.•EC-eWOM usefulness and credibility negatively influence the adoption of SM-eWOM.•EC-eWOM adoption negatively impacts SM-eWOM adoption.•EC-eWOM adoption mediates the relationship between usefulness and SM-eWOM.•EC-eWOM adoption mediates the relationship between credibility and SM-eWOM.

论文关键词：Adoption,Credibility,E-commerce,Electronic word of mouth,Social media,Social commerce,Word of mouth

论文评审过程：Received 16 January 2015, Revised 26 March 2016, Accepted 26 March 2016, Available online 28 March 2016, Version of Record 31 March 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.03.004