Gender differences in online auctions
作者：
Highlights：
• This is the first study examining gender differences in online auctions.
• Females are more likely to seek enjoyment, information, bargain, and variety.
• Females score higher on risk aversion, impulsiveness, and need for uniqueness.
• Males exhibit a higher level of social interaction in online auctions.
• Males and females purchase different products through online auctions.
摘要
•This is the first study examining gender differences in online auctions.•Females are more likely to seek enjoyment, information, bargain, and variety.•Females score higher on risk aversion, impulsiveness, and need for uniqueness.•Males exhibit a higher level of social interaction in online auctions.•Males and females purchase different products through online auctions.
论文关键词：Online auctions,Gender,Gender differences,Motivations,Psychographics
论文评审过程：Received 3 November 2015, Revised 8 March 2016, Accepted 4 April 2016, Available online 5 April 2016, Version of Record 8 April 2016.
论文官网地址：https://doi.org/10.1016/j.elerap.2016.04.004
