Revenue models, in-app purchase, and the app performance: Evidence from Apple’s App Store and Google Play
作者：
Highlights：
• The effect of revenue models on app performance depends on the app store.
• The effect of in-app purchase on app performance depends on the app store.
• Paid, freemium and in-purchase models are shown to be effective in app store.
• Freemium and in-app purchase models are shown to be less effective in Google Play.
• App category influences the effects of both revenue models and in-app purchase.
摘要
•The effect of revenue models on app performance depends on the app store.•The effect of in-app purchase on app performance depends on the app store.•Paid, freemium and in-purchase models are shown to be effective in app store.•Freemium and in-app purchase models are shown to be less effective in Google Play.•App category influences the effects of both revenue models and in-app purchase.
论文关键词：Mobile app market,Online distribution,Revenue model,E-commerce,Empirical analysis
论文评审过程：Received 19 May 2015, Revised 15 March 2016, Accepted 16 April 2016, Available online 18 April 2016, Version of Record 4 May 2016.
论文官网地址：https://doi.org/10.1016/j.elerap.2016.04.007
