Consumer free riding: Coordinating sales effort in a dual-channel supply chain

作者：

Highlights：

• Considers the effects of free riding on sales effort in a dual-channel supply chain.

• Sales effort and supply chain profit are lower in a decentralized setting.

• Sales effort and supply chain profit decrease as the number of free riders increases.

• Proposes a cost-sharing contract to improve decentralized dual-channel supply chains.

• A numerical study shows that the contract improves efficiency under stochastic demand.

摘要

•Considers the effects of free riding on sales effort in a dual-channel supply chain.•Sales effort and supply chain profit are lower in a decentralized setting.•Sales effort and supply chain profit decrease as the number of free riders increases.•Proposes a cost-sharing contract to improve decentralized dual-channel supply chains.•A numerical study shows that the contract improves efficiency under stochastic demand.

论文关键词：Dual-channel supply chain,Sales effort,Free riding,Cost-sharing contract

论文评审过程：Received 16 July 2015, Revised 9 November 2016, Accepted 12 November 2016, Available online 19 January 2017, Version of Record 7 February 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.11.002