Predicting the influence of viral message for VM campaign on Weibo

作者：

Highlights：

• VM prediction model is devised by combining sponsored and promotional seeds’ outcome.

• Attention features that get users attentive to the viral message are extracted.

• FEM is developed to adaptively select the well-generalized prediction model.

摘要

•VM prediction model is devised by combining sponsored and promotional seeds’ outcome.•Attention features that get users attentive to the viral message are extracted.•FEM is developed to adaptively select the well-generalized prediction model.

论文关键词：Weibo,Viral marketing,Seeding strategy,FEM

论文评审过程：Received 11 January 2017, Revised 30 June 2019, Accepted 7 July 2019, Available online 8 July 2019, Version of Record 20 July 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100875