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kdd | Knowledge Discovery and Data Mining (KDD)

  • 主办方 / 出版社:ACM
  • 方向:数据挖掘
  • CCF等级 / JCR分区:A类类
Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009.
注意,当前年度会议可能有其他论文集合,点击查看
Brand advertising, on-line audiences, and social media: invited talk.

Foster J. Provost

A Markov chain model for integrating behavioral targeting into contextual advertising.

Ting Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen

Probabilistic latent semantic user segmentation for behavioral targeted advertising.

Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying Chen, Zheng Chen

Argo: intelligent advertising by mining a user's interest from his photo collections.

Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying Ma

Scalable clustering and keyword suggestion for online advertisements.

Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich

Inferring local synonyms for improving keyword suggestion in an on-line advertisement system.

Luís Sarmento, Paulo Trezentos, João Pedro Gonçalves, Eugénio C. Oliveira

Data-driven text features for sponsored search click prediction.

Benyah Shaparenko, Özgür Çetin, Rukmini Iyer

Revenue optimization with relevance constraint in sponsored search.

Yunzhang Zhu, Gang Wang, Junli Yang, Dakan Wang, Jun Yan, Zheng Chen

Pricing guidance in ad sale negotiations: the PrintAds example.

Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi

Online allocation of display advertisements subject to advanced sales contracts.

Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John Tomlin

Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising.

Michael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende

Ad quality on TV: predicting television audience retention.

Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond


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