Brand advertising, on-line audiences, and social media: invited talk.
Foster J. Provost
A Markov chain model for integrating behavioral targeting into contextual advertising.
Ting Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen
Probabilistic latent semantic user segmentation for behavioral targeted advertising.
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying Chen, Zheng Chen
Argo: intelligent advertising by mining a user's interest from his photo collections.
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying Ma
Scalable clustering and keyword suggestion for online advertisements.
Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich
Inferring local synonyms for improving keyword suggestion in an on-line advertisement system.
Luís Sarmento, Paulo Trezentos, João Pedro Gonçalves, Eugénio C. Oliveira
Data-driven text features for sponsored search click prediction.
Benyah Shaparenko, Özgür Çetin, Rukmini Iyer
Revenue optimization with relevance constraint in sponsored search.
Yunzhang Zhu, Gang Wang, Junli Yang, Dakan Wang, Jun Yan, Zheng Chen
Pricing guidance in ad sale negotiations: the PrintAds example.
Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi
Online allocation of display advertisements subject to advanced sales contracts.
Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John Tomlin
Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising.
Michael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende
Ad quality on TV: predicting television audience retention.
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond