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MKTSCI - Volume 32

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MKTSCI - Volume 32 - Number 4 - July / August 2013
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis.

Joachim Büschken==Thomas Otter==Greg M. Allenby==

Complementary Goods: Creating, Capturing, and Competing for Value.

Taylan Yalcin==Elie Ofek==Oded Koenigsberg==Eyal Biyalogorsky==

A Joint Model of Usage and Churn in Contractual Settings.

Eva Ascarza==Bruce G. S. Hardie==

National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

Sherif Nasser==Danko Turcic==Chakravarthi Narasimhan==

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets.

Pedro M. Gardete==

Returns Policies Between Channel Partners for Durable Products.

Mehmet Gümüs==Saibal Ray==Shuya Yin==

The Role of Search Engine Optimization in Search Marketing.

Ron Berman==Zsolt Katona==

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction.

Zheyin (Jane) Gu==Yunchuan Liu==

Product Differentiation and Collusion Sustainability When Collusion Is Costly.

Stefano Colombo==


MKTSCI - Volume 32 - Number 3 - May / June 2013
Editorial - Acknowledging 2012 Marketing Science Contributors.

Preyas S. Desai==

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Olivier Toubia==Andrew T. Stephen==

Differentiate or Imitate? The Role of Context-Dependent Preferences.

Chakravarthi Narasimhan==Özge Turut==

Multilateral Bargaining and Downstream Competition.

Liang Guo==Ganesh Iyer==

When Do Markets Tip? A Cognitive Hierarchy Approach.

Tanjim Hossain==John Morgan==

A Direct Utility Model for Asymmetric Complements.

Sanghak Lee==Jaehwan Kim==Greg M. Allenby==

Incorporating Direct Marketing Activity into Latent Attrition Models.

David A. Schweidel==George Knox==

Category Positioning and Store Choice: The Role of Destination Categories.

Richard A. Briesch==William R. Dillon==Edward J. Fox==

Can Commonality Relieve Cannibalization in Product Line Design?

Kilsun Kim==Dilip Chhajed==Yunchuan Liu==

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability.

Ram Bala==Pradeep Bhardwaj==Yuxin Chen==


MKTSCI - Volume 32 - Number 2 - March 2013
Erratum.

Jan R. Landwehr==Aparna A. Labroo==Andreas Herrmann==

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition - Special Section Introduction.

Russell S. Winer==

Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey.

V. Kumar==Vikram Bhaskaran==Rohan Mirchandani==Milap Shah==

Practice Prize Paper - PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising.

Bernd Skiera==Nadia Abou Nabout==

Practice Prize Paper - Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System.

Ashish Sinha==Anna Sahgal==Sharat K. Mathur==

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.

Gary L. Lilien==John H. Roberts==Venkatesh Shankar==

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis.

Upender Subramanian==Jagmohan S. Raju==Z. John Zhang==

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls.

Kevin Y. C. Chung==Timothy P. Derdenger==Kannan Srinivasan==

Advertising and Consumers' Communications.

Dmitri Kuksov==Ron Shachar==Kangkang Wang==

Media Multiplexing Behavior: Implications for Targeting and Media Planning.

Chen Lin==Sriram Venkataraman==Sandy D. Jap==

Expected Firm Altruism, Quality Provision, and Brand Extensions.

Julio J. Rotemberg==

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty.

Elie Ofek==Özge Turut==


MKTSCI - Volume 32 - Number 1 - January / February 2013
Editorial - Marketing Science Replication and Disclosure Policy.

Preyas S. Desai==

Editorial - Marketing Science: A Strategic Review.

Pradeep Chintagunta==Dominique M. Hanssens==John R. Hauser==Jagmohan Singh Raju==Kannan Srinivasan==Richard Staelin==

Invited Paper - A Keyword History of Marketing Science.

Carl F. Mela==Jason M. T. Roos==Yiting Deng==

Advertising Effects in Presidential Elections.

Brett R. Gordon==Wesley R. Hartmann==

The Benefit of Uniform Price for Branded Variants.

Yuxin Chen==Tony Haitao Cui==

A Model of the "It" Products in Fashion.

Dmitri Kuksov==Kangkang Wang==

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings.

Alok R. Saboo==Rajdeep Grewal==

The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space.

Stefan Stremersch==Vardit Landsman==Sriram Venkataraman==

How to Price Discriminate When Tariff Size Matters.

Adib Bagh==Hemant K. Bhargava==

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions.

Csilla Horváth==Dennis Fok==

Modeling Consumer Learning from Online Product Reviews.

Yi Zhao==Sha Yang==Vishal Narayan==Ying Zhao==

Successive Sample Selection and Its Relevance for Management Decisions.

Stephan Wachtel==Thomas Otter==


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