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MKTSCI - Volume 34

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MKTSCI - Volume 34 - Number 6 - November - December 2015
Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History.

B. P. S. Murthi==Ram C. Rao==Brian T. Ratchford==

2013-2014 Gary L. Lilien ISMS-MSI Practice Prize Competition.

P. K. Kannan==

Practice Prize Winner - ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites.

Martin Natter==Ana-Marija Ozimec==Ju-Young Kim==

Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium.

V. Kumar==Amalesh Sharma==Naveen Donthu==Carey Rountree==

Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia.

Ken Roberts==John H. Roberts==Peter J. Danaher==Rohan Raghavan==

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India.

Vishal Narayan==Vithala R. Rao==K. Sudhir==

A Flexible Yet Globally Regular Multigood Demand System.

Nitin Mehta==

Robust New Product Pricing.

Benjamin R. Handel==Kanishka Misra==

Keyword Search Advertising and Limited Budgets.

Woochoel Shin==

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers.

Shijie Lu==Yi Zhu==Anthony J. Dukes==

Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis.

Chunhua Wu==


MKTSCI - Volume 34 - Number 5 - September - October 2015
The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter.

Liye Ma==Baohong Sun==Sunder Kekre==

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination.

Yacheng Sun==Shibo Li==Baohong Sun==

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where.

Alexander Bleier==Maik Eisenbeiss==

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels.

Yan Dong==Kefeng Xu==Tony Haitao Cui==Yuliang Yao==

Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management.

Guofang Huang==Ahmed Khwaja==K. Sudhir==

Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel.

Jian Ni==Kannan Srinivasan==

The Economic Value of Online Reviews.

Chunhua Wu==Hai Che==Tat Y. Chan==Xianghua Lu==

Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies.

Terrence August==Duy Dao==Hyoduk Shin==


MKTSCI - Volume 34 - Number 4 - July - August 2015
Editorial - Marketing Science in Emerging Markets.

Laxman Narasimhan==Kannan Srinivasan==K. Sudhir==

Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh.

Grant Miller==A. Mushfiq Mobarak==

The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption.

K. Sudhir==Debabrata Talukdar==

Untangling Searchable and Experiential Quality Responses to Counterfeits.

Yi Qian==Qiang Gong==Yuxin Chen==

Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?

Kaifu Zhang==

The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk.

Niket Jindal==Leigh McAlister==

Social Learning in Networks of Friends versus Strangers.

Jurui Zhang==Yong Liu==Yubo Chen==

Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence.

Jeffrey D. Shulman==Marcus Cunha Jr.==Julian K. Saint Clair==

Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising.

Tat Y. Chan==Young-Hoon Park==


MKTSCI - Volume 34 - Number 3 - May - June 2015
Editorial - Acknowledging 2014 Marketing Science Contributions.

Preyas S. Desai==

Television Advertising and Online Shopping.

Jura Liaukonyte==Thales Teixeira==Kenneth C. Wilbur==

Product and Pricing Decisions in Crowdfunding.

Ming Hu==Xi Li==Mengze Shi==

Construction of Heterogeneous Conjoint Choice Designs: A New Approach.

Qing Liu==Yihui (Elina) Tang==

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community.

Puneet Manchanda==Grant Packard==Adithya Pattabhiramaiah==

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach.

Sridhar Narayanan==Kirthi Kalyanam==

Social Contagion in New Product Trial and Repeat.

Raghuram Iyengar==Christophe Van den Bulte==Jae Young Lee==

Online Content Pricing: Purchase and Rental Markets.

Anita Rao==

A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes.

Brett R. Gordon==Baohong Sun==


MKTSCI - Volume 34 - Number 2 - March - April 2015
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior.

Hee Mok Park==Puneet Manchanda==

Predicting Customer Value Using Clumpiness: From RFM to RFMC.

Yao Zhang==Eric T. Bradlow==Dylan S. Small==

Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms.

Sridhar Balasubramanian==Shantanu Bhattacharya==Vish V. Krishnan==

Skimming or Penetration? Strategic Dynamic Pricing for New Products.

Martin Spann==Marc Fischer==Gerard J. Tellis==

Effect of Customer-Centric Structure on Long-Term Financial Performance.

Ju-Yeon Lee==Shrihari Sridhar==Conor M. Henderson==Robert W. Palmatier==

Managing Blood Donations with Marketing.

Ashwin Aravindakshan==Olivier Rubel==Oliver J. Rutz==

The Reach and Persuasiveness of Viral Video Ads.

Catherine E. Tucker==

Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl.

Martin Spann==Robert Zeithammer==Gerald Häubl==


MKTSCI - Volume 34 - Number 1 - January - February 2015
Learning from Experience, Simply.

Song Lin==Juanjuan Zhang==John R. Hauser==

Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa.

Mitsukuni Nishida==

Risk Preferences and Demand Drivers of Extended Warranties.

Pranav Jindal==

Aggregation Bias in Sponsored Search Data: The Curse and the Cure.

Vibhanshu Abhishek==Kartik Hosanagar==Peter S. Fader==

Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol.

Scott K. Shriver==

Design Innovativeness and Product Sales' Evolution.

Gaia Rubera==

Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs.

Arun Gopalakrishnan==Raghuram Iyengar==Robert J. Meyer==

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.

Michel Wedel==Rik Pieters==

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.

Qiang Liu==Thomas J. Steenburgh==Sachin Gupta==

Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective.

Alberto Sa Vinhas==Jan B. Heide==


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