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MKTSCI - Volume 35

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MKTSCI - Volume 35 - Number 6 - November - December 2016
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.

Hongshuang (Alice) Li==P. K. Kannan==Siva Viswanathan==Abhishek Pani==

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.

K. Sudhir==Subroto Roy==Mathew Cherian==

Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms.

Junhong Chu==Puneet Manchanda==

Investigating Purchase Conversion by Uncovering Online Visit Patterns.

Chang Hee Park==Young-Hoon Park==

Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry.

Eelco Kappe==Stefan Stremersch==

Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation.

Vithala R. Rao==Yu Yu==Nita Umashankar==

Sentence-Based Text Analysis for Customer Reviews.

Joachim Büschken==Greg M. Allenby==

When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research.

Fred M. Feinberg==Linda Court Salisbury==Yuanping Ying==


MKTSCI - Volume 35 - Number 4 - July - August 2016
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets.

Ayelet Israeli==Eric T. Anderson==Anne T. Coughlan==

Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment.

Yanwen Wang==Michael Lewis==Cynthia Cryder==Jim Sprigg==

Competitive Targeted Advertising with Price Discrimination.

Rosa-Branca Esteves==Joana Resende==

Price Reactions to Rivals' Local Channel Exits.

O. Cem Ozturk==Sriram Venkataraman==Pradeep K. Chintagunta==

Too Much Information? Information Provision and Search Costs.

Fernando Branco==Monic Sun==J. Miguel Villas-Boas==

Decision Stages and Asymmetries in Regular Retail Price Pass-Through.

Blakeley B. McShane==Chaoqun Chen==Eric T. Anderson==Duncan Simester==

Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry.

Benny Mantin==Eran Rubin==

Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings.

Alok R. Saboo==Anindita Chakravarty==Rajdeep Grewal==

Dynamic Incentives in Sales Force Compensation.

Olivier Rubel==Ashutosh Prasad==


MKTSCI - Volume 35 - Number 3 - May - June 2016
Editorial - Marketing Science and Big Data.

Pradeep Chintagunta==Dominique M. Hanssens==John R. Hauser==

Mining Brand Perceptions from Twitter Social Networks.

Aron Culotta==Jennifer Cutler==

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing.

Xiao Liu==Param Vir Singh==Kannan Srinivasan==

Model-Based Purchase Predictions for Large Assortments.

Bruno J. D. Jacobs==Bas Donkers==Dennis Fok==

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting.

Michael Trusov==Liye Ma==Zainab Jamal==

Scalable Rejection Sampling for Bayesian Hierarchical Models.

Michael Braun==Paul Damien==

Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning.

Dongling Huang==Lan Luo==

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces.

Joel Barajas==Ram Akella==Marius Holtan==Aaron Flores==

A Video-Based Automated Recommender (VAR) System for Garments.

Shasha Lu==Li Xiao==Min Ding==

Visualizing Asymmetric Competition Among More Than 1, 000 Products Using Big Search Data.

Daniel M. Ringel==Bernd Skiera==


MKTSCI - Volume 35 - Number 1 - January - February 2016
Editorial - The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production.

K. Sudhir==

Will a Fat Tax Work?

Romana Khan==Kanishka Misra==Vishal Singh==

Estimation of Beauty Contest Auctions.

Hema Yoganarasimhan==

The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes.

Yanwen Wang==Michael Lewis==Vishal Singh==

Impact of Competition on Product Decisions: Movie Choices of Exhibitors.

A. Yesim Orhun==Sriram Venkataraman==Pradeep K. Chintagunta==

The Strategic Role of Exchange Promotions.

Preyas S. Desai==Devavrat Purohit==Bo Zhou==

Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition.

Bing Jing==

Turf Wars: Product Line Strategies in Competitive Markets.

Yogesh V. Joshi==David J. Reibstein==Z. John Zhang==

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment.

Mitchell J. Lovett==Richard Staelin==

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs.

Andrew T. Ching==Robert Clark==Ignatius Horstmann==Hyunwoo Lim==

An Analysis and Visualization Methodology for Identifying and Testing Market Structure.

Stephen L. France==Sanjoy Ghose==


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