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MKTSCI - Volume 36

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MKTSCI - Volume 36 - Number 6 - November - December 2017
Congratulations to Richard Thaler for Winning the Nobel Prize in Economics.

K. Sudhir==

Mobile Money in Tanzania.

Nicholas Economides==Przemyslaw Jeziorski==

Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment.

Stephan Seiler==Song Yao==Wenbo Wang==

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control.

Seshadri Tirunillai==Gerard J. Tellis==

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response.

Matthew Chesnes==Weijia (Daisy) Dai==Ginger Zhe Jin==

Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy.

Pavel Kireyev==Vineet Kumar==Elie Ofek==

Pharmaceutical Product Recalls: Category Effects and Competitor Response.

Ram Bala==Pradeep Bhardwaj==Pradeep K. Chintagunta==

Competitive Price Targeting with Smartphone Coupons.

Jean-Pierre Dubé==Zheng Fang==Nathan Fong==Xueming Luo==

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising.

Shijie Lu==Sha Yang==

Pricing with Prescheduled Sales.

Maxim Sinitsyn==


MKTSCI - Volume 36 - Number 5 - September - October 2017
Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews.

Davide Proserpio==Georgios Zervas==

Competitive Mobile Geo Targeting.

Yuxin Chen==Xinxin Li==Monic Sun==

Prominent Attributes Under Limited Attention.

Yi Zhu==Anthony J. Dukes==

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.

Harikesh S. Nair==Sanjog Misra==William J. Hornbuckle IV==Ranjan Mishra==Anand Acharya==

The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors.

Dinesh Puranam==Vishal Narayan==Vrinda Kadiyali==

Product Quality in a Distribution Channel with Inventory Risk.

Kinshuk Jerath==Sang-Hyun Kim==Robert Swinney==

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.

Chenxi Li==Xueming Luo==Cheng Zhang==Xiaoyi Wang==

Pay-as-You-Wish Pricing.

Yuxin Chen==Oded Koenigsberg==Z. John Zhang==

Marketing Budget Allocation Across Countries: The Role of International Business Cycles.

Yuri Peers==Harald J. van Heerde==Marnik G. Dekimpe==


MKTSCI - Volume 36 - Number 2 - March - April 2017
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.

Jean-Pierre Dubé==Xueming Luo==Zheng Fang==

Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing.

Minah H. Jung==Leif D. Nelson==Uri Gneezy==Ayelet Gneezy==

A Cross-Cohort Changepoint Model for Customer-Base Analysis.

Arun Gopalakrishnan==Eric T. Bradlow==Peter S. Fader==

Is Advance Selling Desirable with Competition?

Gérard P. Cachon==Pnina Feldman==

Can Retail Sales Volatility be Curbed Through Marketing Actions?

Mercedes Esteban-Bravo==Jose M. Vidal-Sanz==Gökhan Yildirim==

The Effects of Product Line Breadth: Evidence from the Automotive Industry.

Antonio Moreno==Christian Terwiesch==

Entry of Copycats of Luxury Brands.

Sarah Yini Gao==Wei Shi Lim==Christopher S. Tang==

"Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of Information About Adoption Stock in New Product Trial.

Coby Morvinski==On Amir==Eitan Muller==

Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance.

Weining Bao==Jian Ni==


MKTSCI - Volume 36 - Number 1 - January - February 2017
Idea Generation, Creativity, and Prototypicality.

Olivier Toubia==Oded Netzer==

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry.

Elisabeth Honka==Pradeep Chintagunta==

When Less Is More: Data and Power in Advertising Experiments.

Garrett A. Johnson==Randall A. Lewis==David H. Reiley==

Benefit-Based Conjoint Analysis.

Dong Soo Kim==Roger A. Bailey==Nino Hardt==Greg M. Allenby==

Cartel Formation Through Strategic Information Leakage in a Distribution Channel.

Noam Shamir==

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.

Inyoung Chae==Andrew T. Stephen==Yakov Bart==Dai Yao==

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.

Beth L. Fossen==David A. Schweidel==

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.

Steven M. Shugan==Jihwan Moon==Qiaoni Shi==Nanda S. Kumar==

Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis - A Sparse Learning Approach.

Yupeng Chen==Raghuram Iyengar==Garud Iyengar==


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