The influence of user interface design on consumer perceptions: A cross-cultural comparison
作者:
Highlights:
• Online consumers show different responses toward different website interface design.
• Consumers from different country show difference preferences of website background color.
• Websites offering lower priced product are preferred by online consumers.
摘要
•Online consumers show different responses toward different website interface design.•Consumers from different country show difference preferences of website background color.•Websites offering lower priced product are preferred by online consumers.
论文关键词:Website interface design,Nationality,Human behavior,Online store,e-commerce
论文评审过程:Received 30 March 2018, Revised 17 July 2018, Accepted 8 August 2018, Available online 9 August 2018, Version of Record 16 September 2019.
论文官网地址:https://doi.org/10.1016/j.chb.2018.08.015