Developing a formative scale to measure consumers’ trust toward interaction with artificially intelligent (AI) social robots in service delivery

作者:

Highlights:

• This study conceptualizes consumers' trust in interaction with AI social service robots.

• A third-order relative-formative scale is developed to measure trust in interaction.

• Findings suggest that consumers' trust is created through 3 s-order indicators.

• 11 first-order indicators were found to form the second-order indicators.

• Convergent, discriminant, external, concurrent, and predictive validities are examined.

摘要

•This study conceptualizes consumers' trust in interaction with AI social service robots.•A third-order relative-formative scale is developed to measure trust in interaction.•Findings suggest that consumers' trust is created through 3 s-order indicators.•11 first-order indicators were found to form the second-order indicators.•Convergent, discriminant, external, concurrent, and predictive validities are examined.

论文关键词:Trust,Artificial intelligence,Interaction,Social robot,Service,Scale development

论文评审过程:Received 30 May 2020, Revised 14 November 2020, Accepted 10 January 2021, Available online 16 January 2021, Version of Record 29 January 2021.

论文官网地址:https://doi.org/10.1016/j.chb.2021.106700