Developing a formative scale to measure consumers’ trust toward interaction with artificially intelligent (AI) social robots in service delivery
作者:
Highlights:
• This study conceptualizes consumers' trust in interaction with AI social service robots.
• A third-order relative-formative scale is developed to measure trust in interaction.
• Findings suggest that consumers' trust is created through 3 s-order indicators.
• 11 first-order indicators were found to form the second-order indicators.
• Convergent, discriminant, external, concurrent, and predictive validities are examined.
摘要
•This study conceptualizes consumers' trust in interaction with AI social service robots.•A third-order relative-formative scale is developed to measure trust in interaction.•Findings suggest that consumers' trust is created through 3 s-order indicators.•11 first-order indicators were found to form the second-order indicators.•Convergent, discriminant, external, concurrent, and predictive validities are examined.
论文关键词:Trust,Artificial intelligence,Interaction,Social robot,Service,Scale development
论文评审过程:Received 30 May 2020, Revised 14 November 2020, Accepted 10 January 2021, Available online 16 January 2021, Version of Record 29 January 2021.
论文官网地址:https://doi.org/10.1016/j.chb.2021.106700