Tools or peers? Impacts of anthropomorphism level and social role on emotional attachment and disclosure tendency towards intelligent agents

作者：

Highlights：

• Impacts of anthropomorphism level and social role on the human–agent relationship is investigated in a smart home scenario.

• Emotional attachment, information disclosure tendency, and satisfaction of the users are considered for the analysis.

• Proposed hypotheses are tested using a between-group experiment with two anthropomorphic levels and social roles each.

• Social presence serves as a positive and significant mediator between anthropomorphic design and emotional attachment.

• Importance of social role in anthropomorphic IA design and the mechanism of human–agent relationship are discussed.

摘要

•Impacts of anthropomorphism level and social role on the human–agent relationship is investigated in a smart home scenario.•Emotional attachment, information disclosure tendency, and satisfaction of the users are considered for the analysis.•Proposed hypotheses are tested using a between-group experiment with two anthropomorphic levels and social roles each.•Social presence serves as a positive and significant mediator between anthropomorphic design and emotional attachment.•Importance of social role in anthropomorphic IA design and the mechanism of human–agent relationship are discussed.

论文关键词：Anthropomorphic intelligent agents,Social role,Emotional attachment,Self-disclosure,Human–agent relationship

论文评审过程：Received 19 March 2022, Revised 19 July 2022, Accepted 24 July 2022, Available online 23 August 2022, Version of Record 27 August 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107415